Smart Sourcing is a core part of Indeed’s hiring marketplace, contributing to a multi-million dollar revenue stream and used by thousands of employers globally. Designed employer workflows and outreach experiences to help companies identify and engage relevant candidates more efficiently.

What you take away is just as important as what you keep. Led a product audit to simplify the experience, removing low-value features and addressing key usability issues to create a simpler, more focused hiring workflow.

Built an LLM-powered agent to classify employer and job seeker conversations at scale, replacing slow manual analysis and enabling teams to understand messaging behaviour across the marketplace.

Reduced analysis time from weeks to seconds, revealing that pre-apply conversations were not driving meaningful applications and leading to the decision to deprecate the feature. The agent is now used to analyse messaging patterns and support ongoing product decisions.

Led the design of responsible AI-driven hiring automations to evaluate applicants, generate candidate summaries, and trigger outreach when a strong match is detected. Owned workflows that move qualified candidates into employer ATS systems, collaborating across global teams.

Reduced manual screening by keeping recruiters in their existing workflows, enabling faster identification of qualified candidates.

Co-led the design of phone collection and verification across registration, login, and apply flows, coordinating with identity, legal, and platform teams. Focused on reducing friction in a high-stakes security step while maintaining a seamless experience.

Improved trust across the marketplace by increasing the share of verified job seekers and reducing fraudulent activity, strengthening overall platform quality.

Led early discovery and UX vision for Career Scout, an AI-powered tool helping job seekers explore career paths and understand the skills needed to grow. Defined the initial experience through user interviews and concept exploration.

Validated the concept through iterative testing, demonstrating strong user value in AI-generated career suggestions and evolving it into a core feature.

Led the redesign of the IELTS digital platform and end-to-end creation of a new mobile app, defining the MVP through workshops and a focused design sprint. Built a unified design system for global partners and worked with subject matter experts to create a cohesive learning experience.

Consolidated 28 global microsites into a single platform, establishing a unified global presence. Launched an integrated learning app that scaled to over 50 countries, improving engagement and delivering a high-quality preparation experience.

Led the redesign of the Department of Industry website, unifying 27 entities and their independent systems into a single cohesive digital experience. Ran alignment workshops, defined the information architecture, and built a scalable design system that met government standards.

Simplified how businesses and citizens navigate complex regulations and services, creating a consistent experience across previously fragmented departments. Migrated legacy content into a streamlined, accessible platform for a nationwide audience.

Led the design and delivery of the IDP Live platform during IDP’s digital transformation, creating a unified marketplace for students to explore universities, compare courses, and manage their study abroad journey. Defined the first AI matching logic to connect students with relevant courses, institutions, and guidance.

Simplified how students navigate complex study abroad decisions, improving discovery and enabling more relevant connections between students and institutions at a global scale.

Designed identity verification flows for Australia Post’s Digital ID platform, integrating facial recognition, identity systems, and high-security authentication. Partnered across product, engineering, and government stakeholders.

Delivered a widely adopted identity verification system used by over 1M Australians, shaping a trusted verification experience that was later incorporated into Australia’s national Digital ID infrastructure.